Event data, sent from via Google Tag Manager, not

Question

I created some usual events in Google Tag Manager: Category, Action Label. I see them in Google Analytics Reports, but I don't see them in row Google Bigquery Streaming.

Here is an event in Tag Manager

I see it in Google Analytics Row

But nothing in Big Query

Has anybody met this problem? I have found absolutely nothing anywhere (but maybe I queried Google Search incorrectly).

Please help.

Answer 1

To avoid errors while exporting data from GA to BigQuery you need to verify the following as described in Google official documentation

Avoiding export failures

Failure to complete and maintain each of the following items can temporarily disable your account and cause daily BigQuery Exports from Analytics to fail. Keep in mind that we cannot reprocess failed exports that are caused by your failure to complete or maintain each of the following.

Make sure the service account has the necessary permissions

If at any point the service account ([e-mail]) does not have EDIT access to the project, then data won’t be exported. Ensure that billing is enabled. If you created your BigQuery account using the free-trial option, make sure you upgrade to a paid account before the trial ends. You can use a backup credit card to further avoid billing interruptions. If you prefer to use Invoices instead of paying for Google Cloud using credit cards, contact Google Cloud Sales to discuss payment options. Ensure that the BigQuery API is enabled.

In Google Cloud Platform > your project > APIs & Services > Dashboard, make sure the BigQuery API is enabled.

If from your side everything is setup correctly I suggest you ask Analytics 360 support for additional help