Allow User to Click on Advertisement to Unlock Fea

Question

Is it reasonable to give a user an option to either purchase the full version or click on an advertisement to unlock a feature in the application. From my understanding, AdMob pays based on clicks, not impressions. Also is it possible to listen for ad clicks in Android?

Answer 1

You do need to carefully read your agreement with the advertisement provider. For example, I know that Google Adsense would not allow this. I admit this may not apply to AdMob (of whom I have no experience) but for those who find this question some time down the line, read the fine print. Here's the part of Adsense's Terms and Conditions I'm thinking of (Section 5):

You shall not, and shall not authorize or encourage any third party to: (i) directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button...

Aside from breaking Terms and Conditions, your users may still not click on them. New study has some interesting numbers to keep in mind...

Answer 2

From the AdMob terms of use available here

If User is a publisher, User shall not, and shall not authorize or encourage any third party to generate fraudulent impressions of or fraudulent clicks on any advertisement,

You should not ask your users to click on the advertisement. It's against the terms of service.