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I am working on a ASP application and the code, template and files are organized in a way that does not allow me to alter anything outside the body tag. So I am thinking about inserting the meta tags inside the body -- like this:
<!-- FEW ASP INCLUDES -->
<html>
<head>
<!-- FALLBACK TITLE AND DESCRIPTION -->
<title>Default Title</title>
<meta name="description" content="Default Description">
</head>
<body>
<!-- SOME HTML MARKUP -->
<div class="dynamic-content">
<!-- InstanceBeginEditable name="dynamic-content" -->
<!-- THIS IS WHERE I CAN WRITE ASP CODE -->
<title><%= Page.Meta.GetTitle( yada, yada ) %></title>
<meta name="description" content="<%= Page.Meta.GetDescription( yada, yada ) %>">
<!-- InstanceEndEditable -->
</div>
<!-- SOME MORE HTML MARKUP -->
</body>
</html>
I am wondering how good it is to put meta tags inside the body of an HTML document. How does it affect:
- search engines
- browsers
I have put some meta tags into the body, but that is because of the Microdata technology. When I do not have a regular element with the info, that I need to describe the object according to the schema.org vocabulary , I set a meta tag with this content. I prefer to do it that way instead, to set an element with display:none. The way with display:none may cause more google problems instead of this, as far as I know. I agree it is not the best practice, but when I validate my document (HTML5) I pass the validation with zero errors. Also I have done this trick for a several projects and none of them has problems with google or other search engine. Even microdata improve the search engine ranking. I don't know what exactly you want to do with this meta tags into the body, because I have not saw any microdata in your code. If you need it for this approach I think it is ok, but in other cases meta elements must be in head section!
Some meta tags that are meant for search engines will not be honored by the search engines in the body section of the page.
For example Google says that it will not honor a rel=canonical in the body of the page, but only in the head of the page. Here is what Matt Cutts from Google says:
The bottom line is to avoid this whenever possible when the DOCTYPE forbids it. I think this is definitely permitted in HTML5 and very useful in cases using microdata. Example: http://schema.org/Event
This is of course invalid as per HTML4.01. META tags are only allowed within HEAD (just like, say, TITLE) so by putting it into a BODY, you're essentially creating an invalid markup.
From the cursory tests, it seems that some browsers (e.g. Firefox 3.5 and Safari 4) actually put these elements into HEAD when creating a document tree. This is not very surprising: browsers are known to tolerate and try to interpret all kinds of broken markup.
Having invalid markup is rarely a good idea. Non-standard handling by browsers might lead to various hard-to-pin rendering (and behavioral) inconsistencies. Instead of relying on browser guessing, it's best to follow a standard.
I don't know how search engines react to such tag soup, but I wouldn't risk experimenting to find out :) Perhaps they only parse HEAD tag for certain information and will skip your BODY-contained tags altogether. Or maybe they consider these to be some malicious gambling attempts and black-list pages containing such markup. Who knows.
The bottom line — avoid this whenever possible.
Having the META Description tag in the websites is invalid markup, however is not a huge issue as search engines can regularly find the tag where ever it is. My website does this, have a look at my HTML
http://cameras.specced.co.uk/compare/268/Canon_EOS_200D
The META is in the website BODY however it has been indexed by google and the page meta description has been set as the click though text in google search results.
I wouldn't do it. That's not where those tags go, and the search engines might view it as spamming. If you can reorganize the master page you can always add a contentplaceholder up in the head section. I've done it trivially with:
This way you can add whatever content you like in the head section back on your page: