Google Developer Console project creation limit [c

Question

I'm just trying to establish what the limitation is on creating new Projects within the current Google Developer Console. We've hit a vague quota limit message at 28 Projects.

We've had discussions previously about whether we need to.. our apps use GCM, Maps, Places API and a few other services, and, as per the help section, we're not creating separate Projects to bypass individual API limits - each app is an individual entity.

On the old API Console the help stated "You can create as many projects as you need, but please remember that you cannot use multiple projects to try to exceed the limits for API usage"

In the new Developer Console the corresponding phrase is "You can create multiple projects, but remember..." ...almost the same, but "multiple" is not "as many as you need" and implies a limit that I can't find.

Anyone know what the limit is, if it's just a timed restriction (ie. a number per day), if it's pay-to-extend-able etc?