What's the difference between and

Question

What's the difference between <b> and <strong>, <i> and <em> in HTML/XHTML? When should you use each?

Answer 1

They have the same effect on normal web browser rendering engines, but there is a fundamental difference between them.

As the author writes in a discussion list post:

Think of three different situations:

• web browsers
• blind people
• mobile phones

"Bold" is a style - when you say "bold a word", people basically know that it means to add more, let's say "ink", around the letters until they stand out more amongst the rest of the letters.

That, unfortunately, means nothing to a blind person. On mobile phones and other PDAs, text is already bold because screen resolution is very small. You can't bold a bold without screwing something up.

<b> is a style - we know what "bold" is supposed to look like.

<strong> however is an indication of how something should be understood. "Strong" could (and often does) mean "bold" in a browser, but it could also mean a lower tone for a speaking program like Jaws (for blind people) or be represented by an underline (since you can't bold a bold) on a Palm Pilot.

HTML was never meant to be about styles. Do some searches for "Tim Berners-Lee" and "the semantic web." <strong> is semantic—it describes the text it surrounds (e.g., "this text should be stronger than the rest of the text you've displayed") as opposed to describing how the text it surrounds should be displayed (e.g., "this text should be bold").

Answer 2

b or i means you want the text to be rendered as bold or italics. strong or em means you want the text to be rendered in a way that the user understands as "important". The default is to render strong as bold and em as italics, but some other cultures might use a different mapping.

Like strings in a program, b and i would be "hard coded" while strong and em would be "localized".

Answer 3

As others have said <b> and <i> are explicit (i.e. "make this text bold"), whereas <strong> and <em> are semantic (i.e. "this text should be emphasised").

In the context of a modern web-browser, it's difficult to see the difference (they both appear to produce the same result, right?), but think about screen readers for the visually impaired. If a screen-reader came across an <i> tag, it wouldn't know what to do. But if it comes across a <em> tag, it knows that whatever is within should be emphasised to the listener. And therein you get the practical difference.

Answer 4

As the others have stated, the difference is that <b> and <i> hardcode font styles, whereas <strong> and <em> dictate semantic meaning, with the font style (or speaking browser intonation, or what-have-you) to be determined at the time the text is rendered (or spoken).

You can think of this as a difference between a “physical” font style and a “logical” style, if you will. At some later time, you may wish to change the way <strong> and <em> text are displayed, say, by altering properties in a style sheet to add color and size changes, or even to use different font faces entirely. If you've used “logical” markup instead of hardcoded “physical” markup, then you can simply change the display properties in one place each in your style sheet, and then all of the pages that reference that style sheet get changed automatically, without ever having to edit them.

Pretty slick, huh?

This is also the rationale behind defining sub-styles (referenced using the style= property in text tags) for paragraphs, table cells, header text, captions, etc., and using <div> tags. You can define physical representation for your logical styles in the style sheet, and the changes are automatically reflected in the web pages that reference that style sheet. Want a different representation for source code? Redefine the font, size, weight, spacing, etc. for your "code" style.

If you use XHTML, you can even define your own semantic tags, and your style sheet would do the conversions to physical font styles and layouts for you.

Answer 5

<em> and <strong> consume more bandwidth than <i> and <b>.

They also require more typing (if not auto-generated).

They also clutter the editor screen with more text. I seem to recall that programmers like smaller source files if they are the same. (And let's be real, they are the same. Yes, there are "technical" (<i>cough</i>, ahem, excuse me) differences, but that's mostly phony to begin with.)

With any of the above tags, you can use style sheets to customize how they appear to however you want if you need them to appear different than their defaults renderings.

Answer 6

We use the <strong> tag for text which has high priority for SEO purposes like product name, company name etc, while <b> simple makes it bold.

Similarly, we use <em> for text which has high priority for SEO, while <i> to make the text simply italic.