add this line in the rc file, within the %RC block, if it's not already present, or uncomment it if it's already present and commented out:
LOCAL_CODE => "$rc{GL_ADMIN_BASE}/local",
uncomment the 'repo-specific-hooks' line in the rc file or add it to the ENABLE list if it doesn't exist.
If your rc file does not have an ENABLE list, you need to add this to the POST_COMPILE and the POST_CREATE lists. Click here for more on all this.
put your hooks into your gitolite-admin clone, as follows:
# on your workstation
cd /path/to/your/gitolite-admin-clone
mkdir -p local/hooks/repo-specific
Now add your hooks to that directory, but instead of using the git "standard" names (pre-receive, post-receive, post-update), you use descriptive names (e.g. "deploy", "RSS-post", etc).
add them to the repos you want them to be active in, in your conf file. For example:
Since Gitolite 3.6+, it is possible with "repo-specific hooks":