Why aren't my rating/review Google rich snippe

Question

I'm using Google rich snippets (https://developers.google.com/structured-data/rich-snippets/reviews) to tag ratings and reviews on this website: http://www.fwpest.com/

Google's Structured Data Testing Tool says "All good" here: https://developers.google.com/structured-data/testing-tool/?url=http://fwpest.com

But I don't see the stars below the website url on a Google SRP here: https://www.google.com/search?q=f%26w%20pest%20control

By contrast, I do see the star rating and review metadata displayed for the ContactUs and BBB pages.

Why stars for ContactUs and BBB pages but no stars for fwpest.com?

Answer 1

Google Search doesn’t seem to show Rich Snippets for homepages.

This is currently not documented, but confirmed by the Google employee @methode:

We (Google) don't accept rich snippets for homepages; rich snippet annotations should be placed on leaf pages.