Firebase Audience Targeting on Count Operators

Question

I use Firebase Analytics & Audiences for event tracking & push notification campaigns. I want to target my app's users that did not have an in_app_purchase across their entire lifetime.

I created the following tests in the Firebase Analytics Audiences dashboard, but could unfortunately not save & create the audiences:

• Test 2 below does not work with in_app_purchase Count < 1.

  

• Test 3 does not work with in_app_purchase Count = 0.

  

I assume I am not the only one that want to grow their buyer segment. So, I am curious how one would be able to create this audience in Firebase (and target them thereafter with a push notification)?

Answer 1

Firebase Analytics includes a default audience of "Purchasers" which can then be used in reverse (using "does not include all of") to compose a message to users that are not part of this audience: