C# Iterate Over DataGridView & Change Row Color

Question

I have a datagridview made up of multiple rows and columns. I want to iterate through each row and check the contents of a specific column. If that column contains the word "NO", I want to change the forecolor of the entire row to Red. Here is an attempt at some code so far but It's certainly not working, starting to wonder If I need to iterate over every cell?

CODE:

foreach (DataGridViewRow dgvr in dataGridView1.Rows)
        {
            if (dgvr.Cells["FollowedUp"].Value.ToString() == ("No"))
            {
                dgvr.DefaultCellStyle.ForeColor = Color.Red;
            }
        }

Answer 1

private void Grd_Cust_CellFormatting(object sender, DataGridViewCellFormattingEventArgs e)
{
    colorCode == 4 ? Color.Yellow : Color.Brown;
    if (e.RowIndex < 0 || Grd_Cust.Rows[e.RowIndex].Cells["FollowedUp"].Value == DBNull.Value)
        return;
    string colorCode = Grd_Cust.Rows[e.RowIndex].Cells["FollowedUp"].Value.ToString();
    e.CellStyle.BackColor = colorCode == "NO" ? Color.Red : Grd_Cust.DefaultCellStyle.BackColor;
}