Is there a way to send a conversion event to Faceb

Question

I'm working on a SaaS service. There are certain events that happen on the backend which I'd like to use as conversions for Facebook Ads. I figured out there's a way to send a custom event using the Facebook js-pixel. I can't use JS for the events I'd like to track. Maybe it's possible to use something like a good old-fashioned cURL? Thanks!

Answer 1

Yes, there is the

Offline Conversions API

With Facebook's Offline Conversions API you can send your offline conversion events using an offline event API. You can see how many of your customers viewed or clicked on Facebook ads before converting offline.

https://developers.facebook.com/docs/marketing-apis/offline-conversions/v2.8