If I understand it correctly, it is possible to use itemprop
without itemtype
. Is this true?
If so, what's the difference in terms of SEO? Is it better to use it with itemtype
? I am guessing yes, obviously, but what if the Microdata is not equal to the site you have? For example, I have a dictionary and I could use book, but would this be a good thing to do? I don't know how Google will see this. It would be not fine to get a penalty because of bad use.
So: Do I have to use schema.org schemes?
It's valid to use
itemprop
withoutitemtype
, but any meaning of theitemprop
s will be private. In order for that meaning to be shared with public microdata consumers, it will be necessary to associate it with anitemtype
that is understood by that consumer.