“Data source name not found” when adding linked se

Question

I am trying to add a linked server to a sql server 2012 database using ssms 2012.

the linked server is pervasive sql. here's how i am trying to do it:

EXEC sp_addlinkedserver 
   @server = 'kslap208', 
   @provider = 'MSDASQL', 
   @datasrc = 'C003',
   @srvproduct = 'Pervasive'
GO

however when i test the connection i am getting this error msg:

what am i doing wrong? how can i link to an instance of a pervasive sql database?

here is some additional information regarding the DSN to which I am trying to connect: