Query string parameter names for SEO

问题:

If I have a website like:

google.com/index.html?c=123123&p=shoes

Will it be better for SEO to have it as:

google.com/index.html?code=123123&footwear=shoes

I mean, does giving useful names to query string parameters help SEO?

回答1:

Yes query string could help Google to understand the meaning of the page.

What is important with query string that you display unique content when changing the value of a parameter.

Example:

google.com/index.html?code=123123&footwear=shoes

google.com/index.html?code=123123&footwear=shoesB

If in this case you display the same content you can occur in duplicated issues. (You can also use canonical URL)

The best would be re-write the the string as URL friendly like

google.com/footwear/shoes/name-product-ID

A unique URL for each product.

Here some useful resource of duplicate issue

http://www.seomoz.org/learn-seo/duplicate-content

Hope can help