Match facebook campaign objective with insights ac

问题:

Facebook campaigns have an objective among those listed here (PAGE_LIKES, VIDEO_VIEWS, etc).

Facebook insights list users actions among those listed here (like, video_view, etc, but some are missing, unlike for example).

The problem is: objective and actions do not match. For example, there is a PAGE_LIKES objective and a like action.

In the facebook power manager there is a "Results" column which gives, for each campaign, the user actions count that match the campaign objective (992 like obtained in the picture below).

It seems that there is no such things in the insights (neither in the api nor in the sdk), so what is the proper way to identify a campaign conversion count (named "Results" in the power manager)?

Do we have to manually maintain PAGE_LIKES <-> like? And if it so, what is the correct mapping?

回答1:

I think you're looking at the wrong doc. You should take a look at the ad insights object reference:

This lists the field results which is defined as:

The number of actions as a result of your advert. The results you see here are based on your objective.

For example, try this:

/<version>/act_<ACT_ID>/campaigns?fields=insights.fields(actions_results,results)