Smart App Banners are a recent addition for iOS devices in iOS 6. It involves the simple addition of a meta tag that when visited with Mobile Safari checks for the existence of an App on the phone and shows options for whether the visitor wants to launch or install the App.
<meta name="apple-itunes-app"
content="app-id=myAppId, affiliate-data=myAffiliateData,
app-argument=myArgs" />
Windows Store app linking works similarly:
<meta name="msApplication-ID" content="myAppId" />
<meta name="msApplication-PackageFamilyName"
content="myMicrosoftAppBuildPackageName" />
<meta name="msApplication-Arguments" content="myArgs" />
Are there any similar conventions for Android Apps / Google Play? With mechanisms to pass arguments?