The desciption meta tag is not showing in a Google

2019-01-20 19:08发布

问题:

I have realised the desciption meta tag is not showing in a Google organic listing on a new site.

Please see below the meta tags. I have always used these tags before without a problem. I have double checked the code and researched the correct syntax but can't see what is wrong. I also used a spider simulator at Webconfes and it saw the description tag.

<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<base href="//www.executivehealthsydney.com.au/"/>
<title>Complete Health Checks forBbusy Executives by Doctors</title>
<meta name="description" content="Sydney Medical clinic provides ongoing health service with Doctors and in office visits for vaccinations and blood tests. Call for an Appointmen..." />
<meta name="Keywords" content="Complete Health Checks, Exams, Examinatin, Executives, Pyrmont, Sydney, Medical clinic, vaccinations, blood tests, insurance" />
<!-- [if lt IE9] > <meta http-equiv="X-UA-Compatible" content="IE=8" /> <! [end if] --> 
<meta name="viewport" content="width=device-width" />
<link rel="shortcut icon" href="/client.ico?"/>
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=.9, minimum-scale=.9" /><meta name="viewport" content="width=device-width, initial-scale=1.0" />
<link  href="/157e96e9df89f4f44312c0e13933810cmaster/template/controller/stylecontroller/css_loader.php" rel="stylesheet" type="text/css" />
<link  href="/157e96e9df89f4f44312c0e13933810ciceblue/template/view/style/template.php " rel="stylesheet" type="text/css" />
<script type="text/javascript" src="/40c3e1fb2a9f1519165184d1b9c796fb/scripts/jquery-1.7.1.min.js"></script>
<!--[if lt IE 9]>
<script type="text/javascript" src="/system/deploy/library/scripts/respond.min.js"></script>
<![endif]-->
</head>     

回答1:

Google Search only shows the meta-description if it thinks it’s useful in that context (which might depend on various factors like query, user, previous searches etc.).

From Google’s documentation Review your page titles and snippets (bold emphasis mine):

Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content.