I'd essentially like to know the keyword that takes a user to my site, but then hide it from the user. So...in my ads I could set up the URL as domain.com?keyword=KW, and then store the keyword in a PHP variable so that I can use it in emails/SMS messages to myself. I don't really want it shown in the URL though as it looks kind of messy.
Is there any way to actually achieve this?
Thanks!